According to a survey conducted by Stackla, 86% of millennials believe that UGC is a good indicator of the quality of a brand or product. This statistic demonstrates the power of UGC in influencing purchasing decisions of younger consumers who are a key target demographic for many businesses.

Research by TurnTo Networks found that 90% of consumers find UGC more influential in their buying decisions than traditional advertising. This statistic emphasizes the importance of UGC in building trust and credibility with potential customers. UGC, being created by real people, is seen as more authentic and relatable, making it a compelling factor in driving purchase behavior.

According to Bazaarvoice, online shoppers who interact with UGC are 97% more likely to convert compared to customers who do not. This statistic highlights the impact of UGC on conversion rates and emphasizes the value of incorporating UGC into online shopping experiences. By leveraging UGC, businesses can provide social proof and help potential customers make more informed decisions.